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Thank you to everyone who joined last week's APAC SwedChams webinar with Geoffroy You from Nefab on the EU's new Packaging and Packaging Waste Regulation (PPWR). With the first requirements taking effect on 12 August 2026, businesses exporting to the EU should already be preparing for new obligations relating to documentation, traceability, recyclability, reuse and packaging reduction. Key takeaways: ✅ PPWR should be viewed as a business priority rather than a compliance exer