Join Us at SwedCham Connect: Inspiring Marketing Stories with Wendy Hsiung

We are excited to have Wendy Hsiung, 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐭 Electrolux Group 𝐓𝐚𝐢𝐰𝐚𝐧, as our speaker at the upcoming 𝐒𝐰𝐞𝐝𝐂𝐡𝐚𝐦 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐢𝐧𝐠 on 𝟏𝟗 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫.

At SwedCham Connect, Wendy will dive into “Building Swedish Brands through Swedishness”, showing how cultural values can drive business success and connect with consumers in powerful ways.

Wendy brings over a decade of experience in brand building and consumer-driven growth across Greater China, with a career spanning global names such as 𝐒𝐚𝐦𝐬𝐮𝐧𝐠, 𝐃𝐚𝐧𝐨𝐧𝐞, 𝐌𝐚𝐫𝐬, 𝐒𝐊-𝐈𝐈, 𝐚𝐧𝐝 𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐥𝐮𝐱. Today, she leads consumer marketing at Electrolux Taiwan, localizing global strategies and strengthening Swedish brands in the region.

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐖𝐞𝐧𝐝𝐲’𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

🔹Proven results in 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐠𝐫𝐨𝐰𝐭𝐡, from confectionery to premium appliances.

🔹𝐌𝐮𝐥𝐭𝐢-𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 across electronics, FMCG, beverages, beauty, and appliances.

🔹High-impact digital campaigns, including top-ranked ads on YouTube Taiwan and millions of views on Douyin.

🔹An 𝐌𝐁𝐀 𝐟𝐫𝐨𝐦 𝐒𝐃𝐀 𝐁𝐨𝐜𝐜𝐨𝐧𝐢, anchoring her strategic and creative approach to marketing.

📅 𝐃𝐚𝐭𝐞: Wednesday, 19 November 2025

⏰ 𝐓𝐢𝐦𝐞: 18:30 - 21:30

📍 𝐕𝐞𝐧𝐮𝐞: Electrolux Taiwan Experience Centre

👉 Don’t miss this unique opportunity to connect, learn, and be inspired.

𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: https://lnkd.in/gUixjBhG