Building Common Ground: SwedCham Visit to Rockland & Fjällräven

Moments like these are a reminder of why collaboration matters.  We recently spent a thoughtful morning with 𝐑𝐨𝐜𝐤𝐥𝐚𝐧𝐝, distributor of outdoor equipment including the iconic Swedish brand 𝐅𝐣𝐚̈𝐥𝐥𝐫𝐚̈𝐯𝐞𝐧, exchanging ideas about future collaborations in Taiwan. 

Beyond projects and events, what resonated most was the shared love that 𝐛𝐨𝐭𝐡 𝐒𝐰𝐞𝐝𝐞𝐬 𝐚𝐧𝐝 𝐓𝐚𝐢𝐰𝐚𝐧𝐞𝐬𝐞 𝐡𝐚𝐯𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐨𝐮𝐭𝐝𝐨𝐨𝐫𝐬 𝐚𝐧𝐝 𝐧𝐚𝐭𝐮𝐫𝐞 — a respect for being outside, moving mindfully and caring for the environment we all share. 

When values align so naturally, conversations feel easy and the path forward feels meaningful.  A sincere thank you to 𝐕𝐢𝐜 𝐘𝐚𝐧, 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, for the warm hospitality and generous exchange 💛🌿